GRAPHIC DESIGN & BRANDING
Over the past twenty years, I've been a primary designer for the Australian Labor Party on Federal, State and Local Government levels – and on occasion, interstate. I've produced print material for countless election campaigns – everything from endorsement flyers, how to votes, candidate yard signs, door hangers, campaign t-shirts, negative attack material and everything in between.
Outside of the campaign madness, I produce newsletters, event promotion & communications for Labor MPs. Additional briefs came from NSW Labor Head Office or the Federal National Secretariat. These jobs included party branding (and maintain brand consistency in a fractious environment), issue-specific community engagement campaigns, religious and ethnic event promotion, party conference materials, fundraising leaflets, Young Labor recruitment drives, press ads and billboard campaigns.
It's been challenging to say the least. It's not often one's hard work can be undone so quickly by the scandals and changes in leadership that are all too common in politics. Regardless, I strived for a contemporary look into fresh territory – but you can only change those that want to change themselves.