DESIGN, PACKAGING & RETOUCHING
Australian Vintage Limited (AVL) is a leading Australian wine company. Championing a fully-integrated wine business model, the breadth of their capabilities extends to vineyards, boutique and bulk wine production, packaging, marketing and distribution.
AVL oversee five main brands. McGuigan Wines, Tempus Two, Nepenthe, Miranda and Passion Pop.
I worked under the instruction of the Marketing Department to create photo-realistic renderings of their conceptual label designs. I edited their existing bottle photography as new SKUs were added, this included building a library of clean-skin bottles for ceoncept mock-ups and techniques for showing subtle print grains, embossing, spot UVs and foils.
I assisted in the layout, design and pre-press work for AVL's Annual Reports, Trade Presenters and Press Releases as well as creating in-store display guides for the sales team.