BRAND IDENTITY & COMMUNICATIONS
Bob Nanva, the then National Secretary of RTBU National Office wanted to modernise the union's long-standing logo and dated material. This met a great deal of resistance from the state branches. We were able to simplify the logo and create a clean and modern look to support the rebrand and move the union forward.
I developed a style guide to help facilitate the National Office (and other state branches) with its implementation. Day-to-day material was member based communications for ongoing EBAs. I developed designs for specific issue-based campaigns, these included the 'Union & Proud', 'Fix My Ride' and 'Public Transport Safety' and the 'Say Thank You' campaigns.
Their National Council Conference was a great platform for showcasing the new look and I was able to capture the busy two day conference as the primary photographer.
